A job seeker holds a pen with an information booklet at a job fair. Photographer: SeongJoon Cho/Bloomberg More A job advert is the very first impression you get of a company and the position on offer – so getting the wording right is important. But it’s not as simple as just describing the job, the ideal candidate and the employer. Gender bias and the way we use words in job listings can have a serious impact on the number of women who apply.

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